Kolaborate

I came across the Yelp web site about a year ago, it was familiar and better implemented than a site I partnered with in 2001. Web 2.0 is taking shape. The idea is simple, have user generated reviews on local business. If all is well, the business will flurish from positive comments. However, if the comments/reviews are misleading or fake then the business will suffer.

User generated content has been a great way to build a content rich web presence, yet the power afforded to the user is still to be governed. Would you really trust an opinion from an anonymous person?

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