When branding a domain as so many sellers of domains claim on ebay(?), it’s more than a name folks! Branding the web is getting more competitive each minute, hour and day. You may have a great domain name, but getting it in the minds of the consumer involves innovative and basic marketing savvy. A great book on getting a grasp of this can be found here.

So it seems the TV industry was concerned about the TIVO/DVR demographic skipping past all the commercials their sponsors play to keep us Americans happy is of little concern as studies show. In fact, I believe the recording option will allow the consumer to replay the ad for more information in case they missed something. Imagine if the TV industry took this assumption and an increase in product placement was established due in part for the consumers ability to soak the message into their brain. Brand recognition is born again. However, my opinion is one of many aspects yet to be proven.