Kolaborate

First and foremost keep in mind that a brand is more than a tangible item. It’s the overall impression and emotional attachment to your company or product. It can range from a catchy phrase, commercials or actual product satisfaction.

When branding a domain as so many sellers of domains claim on ebay(?), it’s more than a name folks! Branding the web is getting more competitive each minute, hour and day. You may have a great domain name, but getting it in the minds of the consumer involves innovative and basic marketing savvy. A great book on getting a grasp of this can be found here.