Kolaborate

This is a great video on how agency managed keywords operate >>> [ Scobleizer ]

Excerpt: “There’s more dollars in play and Google is getting more of those dollars.” Hear why and why Yahoo and Microsoft are struggling in the search advertising marketplace and his take on the acquisitions that Microsoft and Google have made in the advertising marketplace.

Yes, this may be hard for MSN and Yahoo to swallow. As SEO consultants are as good as the tools they use, they have to follow the best path possible with ROI. I would like to have more choice for keyword management alternatives, but the market research and my own web site analytics determine Google has the most market share and advertising opportunity.

Marketing companies are in the business to provide their clients proven results. When we look at the dollars spent, results need to follow and follow quickly. MSN and Yahoo may represent a lag in conversion and thus a higher percentage of dollars are directed to our friend Google. I would love to see MSN and Yahoo gain back market share so as to give marketers a wider range of ad management.