Kolaborate

Yes, I do watch more commerials if they’re good. That is, I watch or replay really cool commercials like the latest Lexus sport utility ad where the auto is stationary and surrounding environment changes from an accident scene in a city to a remote country-side villa. Obviously, the ad would like to point out the ability to escape the city in safety, I think?

So it seems the TV industry was concerned about the TIVO/DVR demographic skipping past all the commercials their sponsors play to keep us Americans happy is of little concern as studies show. In fact, I believe the recording option will allow the consumer to replay the ad for more information in case they missed something. Imagine if the TV industry took this assumption and an increase in product placement was established due in part for the consumers ability to soak the message into their brain. Brand recognition is born again. However, my opinion is one of many aspects yet to be proven.