New designs equate to user frustration.

First, people evaluate the attractiveness of an alternative based not on its objective, or actual, value but on its subjective, or perceived, value. Second, consumers evaluate new products or investments relative to a reference point, usually the products they already own or consume. Third, people view any improvements relative to this reference point as gains and treat all shortcomings as losses.

http://bit.ly/18FJ4By

Source: medium.com

More essays on the Business of Design on www.eleganthack.com

It’s time again for another community news and information roundup. From startup advice to new online tools to the latest stats, we scan the Web and our small business community. And the result is a selection of resources we provide to you, the small business owner. – by Small Business Editor http://bit.ly/17hpRI2

One of the most talked about features of the new iPhone 5S is the Touch ID fingerprint scanner. Instead of having to type a passcode in, just put your finger on the home button and it unlocks itself. – by Paul Laudiero - http://on.mash.to/15BlaKI

The 10 startups from Techstars’ first ever London Demo Day (and our 3 favorites): Techstars kicked off its first European Demo Day in London today, providing an opportunity for the 10 startups it has been supporting and nurturing for the last 13 weeks to show off their wares, and potentially bag a vital cash injection. – by Ben Woods http://tnw.co/19JdO4R